🚨 Job Opportunity: Brand Ambassador for the Detroit Auto Show🚨
Are you passionate about vehicles and love engaging with consumers? Do you have experience with towing demos or vehicle activations? We want YOU to join our team as a Brand Ambassador – Vehicle Specialist at one of the biggest automotive events of the year!
The 2026 Detroit Auto Show brings together major automotive brands, immersive indoor tracks, the debut of the Michigan Overland Adventure, the Visit Detroit Interactive Experience, and the return of The Gallery featuring ultra-luxury vehicles.
Position:
Brand Ambassador – Vehicle Specialist
(Expectations are high — ambassadors must demonstrate strong automotive knowledge.)
Location:
Huntington Place
One Washington Blvd.
Detroit, MI 48226
Dates:
January 12th – 26th, 2026
(Must be available for all dates)
Compensation:
$3,250 Flat Rate
Time:
TBD — Long trade show hours should be expected
Attire:
All Black (Branded shirt provided)
Key Responsibilities:
* Encourage attendees to complete surveys on the event-provided iPad
* Conduct ride-and-drive sit-in experiences, sharing key vehicle features during attendee test drives
* Ensure all attendees sign the required driving waiver before operating any vehicle
* Lead Towing Demonstrations: Show towing capabilities with boats and trailers to highlight product performance
* Assist with setup and teardown of the display and demo area each day
* Engage attendees and invite them to the activation area for surveys, demos, and giveaways
* Promote participation in games and raffles to increase engagement
* Educate attendees confidently on vehicles, towing functionality, and boating-related features
* Work independently with professionalism, reliability, and strong communication skills
Ideal Candidate:
Strong Vehicle Expertise: Must be able to confidently explain vehicle performance, towing capability, and key product features
* Experience conducting or supporting towing demonstrations
* Confident, energetic, and engaging spokesperson
* Able to break down technical vehicle details in a clear and friendly way
* Comfortable working independently in a fast-paced, high-energy environment
* High level of professionalism — Expectations are elevated for this technical role
Event Details (At a Glance):
* Dates: January 12th – 26th, 2026
* Location: Huntington Place, One Washington Blvd. Detroit, MI 48226
* Compensation: $3,250 flat rate
* Attire: All black (shirt provided)
Ready to represent a leading automotive and towing brand?
Apply today and become part of this dynamic, hands-on event experience!