Ayatana XP

We’re looking for knowledgeable, engaging Scotch enthusiasts and experienced Brand Ambassadors to join an upcoming premium Scotch whisky retail sampling program throughout the Phoenix area! This program will feature a new Provence Edition launch, with select activations potentially featuring additional Single Malt expressions. Ambassadors will conduct in-store tastings, educate consumers on the brand and Scotch category, encourage trial, and create an elevated and approachable tasting experience. Program Timing: October 1 – December 31, 2026 We’re specifically looking for candidates who: Have strong knowledge of Scotch, Single Malt whisky, or premium spirits Are comfortable discussing flavor profiles, production, aging, and the Scotch category with consumers Have previous liquor sampling, brand ambassador, bartending, spirits education, or retail tasting experience Are outgoing, polished, reliable, and comfortable engaging shoppers Can create an educational experience without making Scotch feel intimidating Are 21+ and able to meet all applicable alcohol sampling requirements Responsibilities include: Conducting premium in-store Scotch tastings Educating consumers on the featured expression(s) Communicating key brand and product talking points Encouraging product trial and purchase Setting up and breaking down a provided sampling kit and branded assets Completing required post-event reporting and photos We are especially interested in building a strong roster of Scotch experts and whisky enthusiasts in the Phoenix market for multiple activations throughout the program.