Brand Besties

Gig Overview Brand Besties is seeking an experienced, poised Team Lead to represent Coca-Cola and coordinate on-site field operations at the NCAA Champs Lacrosse Fan Fest in Charlottesville, VA. This is a leadership opportunity at a high-profile NCAA championship fan activation, and we are looking for someone who can hold down both the team and the brand experience at the same time. As the Team Lead, you will serve as the primary point of contact between Brand Besties and the on-site client team, while also working alongside the Brand Ambassadors on the activation floor. Your role is equal parts operational oversight and guest engagement. You bring the structure, the team brings the energy, and together you deliver an experience worthy of the Coca-Cola name. This is the right gig for someone who is a natural leader, communicates clearly under pressure, and can keep a team focused and motivated across multiple days in a high-volume event environment. Event Location: NCAA Champs Lacrosse Fan Fest Event Address: Charlottesville, VA Dates and Times: May 23: 9:00 AM to 3:00 PM May 24: 9:00 AM to 4:00 PM May 25: 9:00 AM to 1:00 PM Pay: $35.00/hr Parking: Provided on site in designated lots. A quick shuttle will transport you from the lot to the event location. Team Lead Scope Team Leadership and Coordination You will check in all Brand Ambassadors at the start of each day, confirm the full team is present, properly outfitted, and briefed before the activation opens. Throughout the event, you will monitor team energy and performance, offer real-time feedback and direction, and keep everyone aligned on priorities as the day evolves. You set the standard for professionalism and enthusiasm on site. Client and On-Site Communication You will serve as the day-of point of contact for the client team, relaying updates, flagging issues, and escalating anything that requires attention. You are the first to know what is working, what needs adjusting, and what needs to be communicated up the chain. Clear, calm, professional communication is non-negotiable in this role. Activation Oversight You will keep a bird's-eye view on the activation footprint at all times, monitoring traffic flow, managing any crowd dynamics, and ensuring the experience stays on brand and on schedule. You will support setup and breakdown, oversee inventory replenishment including cooler restocking, and make sure the physical space always looks clean, organized, and premium. Brand Ambassador Duties In addition to your leadership responsibilities, you will work the activation floor alongside the team, driving foot traffic, engaging guests, distributing Coca-Cola product samples, and supporting interactive elements such as swag giveaways and photo opportunities. You lead by example and never ask the team to do what you would not do yourself. Ideal Candidate Proven experience leading or coordinating a field team in an experiential, events, or promotional environment Confident communicator with strong interpersonal skills and the ability to stay calm and decisive under pressure Highly organized with the ability to manage multiple moving parts simultaneously Natural motivator who leads by example and keeps team morale high across long event days Comfortable interfacing directly with clients and serving as an on-site brand representative Reliable, punctual, and detail-oriented with a proactive approach to problem-solving Passionate about delivering premium consumer experiences for globally recognized brands Why This Gig Rocks Step into a leadership seat at a premium Coca-Cola activation tied to a major NCAA championship event Elevated pay rate that reflects the responsibility and experience you bring On-site parking provided with shuttle access to the event Work with a team that values strong field leadership and invests in the people who deliver great experiences This is a 1099 independent contractor opportunity. Brand Besties does not withhold taxes or provide benefits. Contractors are responsible for their own tax obligations.