Brand Besties

Gig Overview Brand Besties is booking an experienced Event Manager for the Hasbro x FIFA activation coming to Dallas, TX this summer. This is an exciting, fast-paced experiential campaign tied to one of the most globally celebrated sports properties in the world, and we need a sharp, people-first leader to bring it all together on the ground. As the Event Manager, you will be the central point of coordination on site, overseeing a team of four Brand Ambassadors across multiple activation days and locations throughout the Dallas area. You will keep the team energized, the operation running smoothly, and the client experience polished from the first check-in of the day to final breakdown. This gig is ideal for someone who thrives in dynamic event environments, communicates with confidence, and knows how to lead a team without missing a beat. You will move fluidly between leadership and activation support, stepping into a BA role as needed and staying hands-on throughout the event. If you have a track record of running tight activations and building great client relationships in the field, we want to hear from you. Event: Hasbro x FIFA Activation Dates, Times, and Locations: June 27, 1:30PM to 8:30PM June 30, 8:30AM to 3:30PM July 4, 8:30AM to 3:30PM July 6, 11:30AM to 6:30PM July 11, 8:30AM to 3:30PM July 14, 11:30AM to 6:30PM Pay: $35.00/hr Parking: Up to $30.00 per day reimbursed Event Manager Scope Team Leadership and Coordination You will check in all four Brand Ambassadors at the start of each activation day, confirming everyone is present, dressed to brand standards, and briefed on the day's objectives before the footprint opens. Throughout the event, you will manage the team's break rotation to ensure coverage is always maintained and no guest-facing moments are left unmanned. You will monitor team energy and performance across the day, providing real-time coaching and support to keep everyone operating at their best. Client and On-Site Communication You will serve as the direct point of contact for the client on each event day. This means fielding questions, surfacing any operational concerns proactively, and communicating updates clearly and professionally. You will represent Brand Besties and the client brand with a high level of professionalism at all times, acting as the trusted face of the on-site operation. Activation Oversight and Setup Support You will support minor setup and breakdown of the event footprint at the start and end of each activation day, coordinating with the team to ensure materials and branded elements are in place and properly packed down. Throughout the event, you will monitor the overall guest experience, identify any logistical issues, and troubleshoot on the fly to keep the activation running without interruption. Brand Ambassador Support When needed, you will step directly into a BA role alongside the team, engaging guests, driving traffic into the activation footprint, and delivering the same high-energy, on-brand experience that the full team is responsible for. Your willingness to jump in wherever needed is what makes you the right person for this gig. Ideal Candidate Proven experience managing field teams at live events, brand activations, or experiential marketing programs A natural communicator who can hold space with clients and keep a team aligned at the same time Comfortable being the most responsible person in the room and making quick decisions under pressure Hands-on and flexible, willing to roll up your sleeves and jump into BA duties as needed Reliable, punctual, and able to commit to multiple activation dates across the campaign Professional appearance and a polished on-site presence Experience with FIFA, soccer brands, or sports activations is a plus but not required Why This Gig Rocks Lead a summer activation tied to one of the most exciting global sports partnerships of the year Work across multiple iconic Dallas locations including Klyde Warren Park and Main Street Garden Park Strong pay rate with parking reimbursement included Multi-date campaign giving you consistent work and the chance to really own the activation over time This is a 1099 independent contractor opportunity. Brand Besties does not withhold taxes or provide benefits. Contractors are responsible for their own tax obligations.