Gig Overview
Brand Besties is seeking (1) experienced Team Lead to anchor our on-site team for an Uber Teens activation at a local high school. This is a hands-on leadership opportunity where you will serve as the primary point of contact on the ground, coordinating a team of five Brand Ambassadors while simultaneously being an active, engaged presence at the activation itself.
Uber Teens is a service that gives teens aged 13 to 17 the ability to book their own rides and food orders with real-time parental oversight. This activation is about bringing that story to life directly on a high school campus, generating genuine excitement and educating students about the product in a fun, approachable way.
The ideal Team Lead for this opportunity is someone who thrives in a fast-paced environment, leads with confidence and professionalism, and knows how to keep a team energized and on track while delivering a flawless on-site experience. If you have a proven track record in experiential marketing and love being the person everyone looks to when things need to get done, we want to hear from you.
Schedule:
May 20, 1:00pm - 5:00pm
Location: New Design High - 350 Grand St, New York, NY 10002
May 26, 8:30am - 12:30pm
Location: John Adams High School -
May 28, 8:00am - 12:00pm
Location: Forest Hills High School -
June 5, 9:00am - 1:00pm
Location: Clifton High School -
Pay: $35.00/hr
Team Lead Scope
Team Leadership and Coordination
You will serve as the on-site point of contact for the Brand Besties field team. Prior to the activation, you will conduct a team check-in to confirm all Brand Ambassadors are present, properly outfitted, and briefed on the day's objectives. Throughout the activation, you will keep the team motivated, ensure everyone is fulfilling their responsibilities, and step in with real-time coaching or redirection as needed. You will be responsible for maintaining the professional standard that Brand Besties clients expect.
Client and On-Site Communication
You will coordinate directly with the client contact on-site, serving as the communication bridge between the Brand Besties team and the brand. You will relay any updates, flag any concerns, and handle escalations in a calm, solutions-oriented manner. Any issues that arise during the activation come to you first, and your job is to resolve them quickly and professionally without disrupting the experience.
Activation Oversight
You are responsible for the overall flow and execution of the activation footprint. This includes overseeing setup and breakdown, monitoring crowd engagement, managing foot traffic, and ensuring swag and materials are distributed efficiently. You will keep an eye on pacing throughout the day so the team stays energized and the activation stays on schedule from open to close.
Brand Ambassador Duties
In addition to your leadership responsibilities, you will be an active participant in the activation itself. You will engage with students, help educate them on the Uber Teens service, distribute flyers and branded giveaways, and contribute to the high-energy atmosphere the activation calls for. Leading by example is part of the job.
Ideal Candidate
Proven experience as a Team Lead or on-site coordinator in experiential marketing or brand activations
Strong communicator with the confidence to manage peers and interface with clients directly
Highly organized, solutions-oriented, and calm under pressure
Natural leader who can keep a team engaged and accountable throughout a full activation day
Reliable, punctual, and professional in appearance and demeanor
Comfortable working on a high school campus and engaging with a teen and young adult audience
Passion for tech, transportation, or youth-oriented brands is a plus
Why This Gig Rocks
Step into a true leadership role with a nationally recognized brand at a high-impact activation
Competitive pay at $35.00/hr for a skilled, experienced contractor
Work alongside a solid crew in a fun, high-energy campus environment
A great opportunity to add a premium consumer tech brand to your activation portfolio
This is a 1099 independent contractor opportunity. Brand Besties does not withhold taxes or provide benefits. Contractors are responsible for their own tax obligations.