Brand Besties

Gig Overview: Brand Besties is seeking an experienced, high-energy contracted Team Lead to manage a mobile pop-up street team activation during the 2026 FIFA World Cup, in partnership with Uber Technologies Inc. This activation blends street team energy with mobile pop-up visibility. A fully branded vehicle will move through high-traffic areas of the city, drawing attention and creating excitement and the Team Lead will oversee a small team of Brand Ambassadors alongside it, ensuring that attention is converted into impactful, memorable fan interactions. This is a fast-paced, outdoor, and highly visible leadership role where no two stops feel the same. The contracted Team Lead will be responsible for overseeing on-the-ground execution, managing team logistics, maintaining energy and accountability, and serving as the primary point of contact for the client—all while actively participating in the activation. Event Location: Toronto, CAN Schedule: July 15, 11:00am - 5:00pm Pay: $35.00/hr Picture This: You’re leading a small team alongside a branded mobile vehicle as it travels through high-traffic areas across the city. You’re not only managing the team, you’re in it with them. You’re engaging fans, distributing promotional items, and driving awareness for an in-app Uber promotion, all while ensuring your team stays aligned, energized, and executing at a high level. You’re coordinating movement along the route, adjusting to crowd flow in real time, and keeping communication tight between your team and the client. Whether it’s troubleshooting an issue, redirecting staff positioning, or stepping in to boost engagement, you’re constantly balancing big-picture oversight with hands-on execution to ensure a smooth, high-impact experience. A Day in the Life: We’re looking to book a contractor who can confidently lead from the front while staying organized in a fast-moving environment. The Team Lead will manage staff check-in, lead daily briefings, and ensure the team is clear on route, timing, and key messaging before each shift begins. Throughout the day, they will oversee execution as the team moves with the branded vehicle, ensuring strong visibility, consistent engagement, and high energy at every stop. They will actively participate in Brand Ambassador duties, engaging fans, distributing promotional items, and driving participation in the Uber in-app experience while monitoring team performance and stepping in as needed to maintain momentum. The Team Lead will also serve as the main point of contact for the client, providing updates, addressing challenges in real time, and ensuring the activation runs smoothly from start to finish. Adaptability is key, as routes, timing, and crowd dynamics may shift throughout the day. What We’re Looking For in a Contractor: We’re looking for a strong, reliable leader who thrives in fast-paced, outdoor environments and can manage both people and execution simultaneously. Ideal candidates have prior experience as a Team Lead, Event Lead, or Senior Brand Ambassador and are confident overseeing small teams in high-energy, public-facing settings. They should be highly organized, dependable, and comfortable staying mobile for the duration of the shift. Strong communication skills are essential, with the ability to interact professionally with both clients and the public while clearly directing and motivating a team. Candidates should be tech-comfortable, able to support app-based engagement and guide their team in doing the same, and bring a proactive, solution-oriented mindset to troubleshooting challenges on the fly. Above all, this role requires someone who leads by example, maintaining high energy, professionalism, and a team-first attitude throughout the entire activation.