Brand Besties

Gig Overview: We are seeking 9 energetic, professional, and fan-first Brand Ambassadors to support the Big 12 College Basketball Championship Fan Fest during the Men’s and Women’s tournaments. This multi-day activation transforms Grand Boulevard outside the T-Mobile Center into “Big 12 Boulevard,” an immersive, interactive fan experience celebrating college basketball, competition, and Big 12 pride. Brand Ambassadors will serve as the face of the Big 12 Fan Fest, guiding fans through interactive storefronts, managing games and play stations, assisting with photo moments, and ensuring every guest feels welcomed, engaged, and excited before heading into the arena. This role requires strong communication skills, situational awareness, and a genuine enthusiasm for live events and fan engagement. Fans will enter the Fan Fest through Grand Boulevard and immediately step into Big 12 Boulevard, a walk-through experience featuring themed storefronts, interactive games, photo moments, giveaways, and a sport court. The environment is fast-paced, high-energy, and highly visible, with fans of all ages cycling through continuously until tip-off. Brand Ambassadors are essential to keeping the experience flowing smoothly, safely, and on-brand. Whether you are welcoming guests, running a game, helping someone capture the perfect photo, or managing crowd flow, you are a key part of bringing the Big 12 experience to life. Event Location: Kansas City, MO 64106 Schedule: WOMEN’S TOURNAMENT: March 4: 3:00pm - 7:30pm March 5: 3:30pm - 7:30pm March 6: 12:30pm - 7:30pm March 7: 12:30pm - 4:30pm March 8: 12:30pm - 4:30pm March 9: TBD or Closed MEN’S TOURNAMENT: March 10: 3:30pm - 7:30pm March 11: 3:30pm - 7:30pm March 12: 11:30pm - 7:30 pm March 13: 1:30pm - 8:00pm March 14: 11:30pm - 5:30pm Pay: $30.00/hr Parking: Up to $30.00 per day with proof of receipt. Key Responsibilities All Brand Ambassadors should be comfortable performing the following core duties, regardless of station assignment: Act as a friendly, knowledgeable representative of the Big 12 brand at all times Create a welcoming, inclusive, and energetic environment for fans Clearly explain activities, games, or experiences to guests when needed Assist with setup, organization, and breakdown of the Fan Fest footprint Maintain cleanliness, organization, and visual presentation of all areas Monitor assets, equipment, and giveaways to prevent damage, loss, or misuse Maintain awareness of crowd behavior and escalate issues to leadership when necessary Follow direction from on-site leadership and remain flexible to shift roles if needed Station & Role Responsibilities Marquee Entrance / Guest Welcome Greet fans warmly as they enter Big 12 Boulevard Provide a brief, high-level explanation of the Fan Fest experience when asked Encourage guests to explore all storefronts, games, and play stations Track guest entry flow using a hand tally counter Serve as a visual and verbal anchor for the experience’s first impression Interactive Storefronts & Photo Moments Assist fans with photo booth setups and iPad-based photo experiences Help guests navigate photo apps and capture high-quality images Oversee themed storefront areas to ensure assets are respected and secure Distribute giveaways such as temporary tattoos and assist with application when needed Keep storefronts organized, engaging, and “show ready” throughout the event Game & Play Stations Clearly explain gameplay rules for interactive stations such as ring toss, chest pass, vertical jump, and basketball games Encourage participation while keeping gameplay fair, efficient, and fun Manage lines and guest flow to ensure everyone gets a chance to play Award prizes to winners as directed Monitor equipment closely to prevent loss or misuse Sport Court / Basketball Play Area Manage fan participation and shooting rotations Ensure guests have adequate play time without monopolizing the space Maintain order, safety, and equipment accountability Keep energy high while enforcing respectful play Breakdown & Reset Support Assist with post-activation cleanup and organization Repack giveaways, signage, and equipment as instructed Ensure all areas are reset and prepared for the next activation day Professional Expectations Remain at your assigned station unless directed otherwise by leadership Refrain from phone use outside of designated break times Maintain a positive, calm, and professional demeanor at all times Handle large crowds, high foot traffic, and energetic environments with confidence Represent the Big 12 brand with integrity, enthusiasm, and respect Escalate any safety concerns, unruly behavior, or unanswered questions to on-site leadership Ideal Candidate Profile Outgoing, personable, and confident engaging with diverse crowds Comfortable speaking to guests and explaining experiences clearly Reliable, punctual, and able to follow detailed instructions Able to stay alert, active, and professional in a fast-paced outdoor environment Previous brand ambassador, event staff, or fan engagement experience is a plus Interest in sports, live events, or experiential marketing strongly preferred Why This Role Is Special This is more than a standard brand ambassador shift, it’s an opportunity to be part of one of college basketball’s biggest moments, supporting thousands of fans as they kick off their championship experience. You’ll work in a highly visible, high-energy environment alongside a professional event team while representing one of the most iconic conferences in collegiate athletics.