Gig Overview:
Brand Besties is booking (2) Brand Ambassadors to represent 1 Million Strong at Louder Than Life in Louisville, KY. 1 Million Strong is a national initiative that partners with the music industry to build sober supportive spaces at major festivals and concerts, helping change the conversation around recovery, community, and mental wellness.
As a Brand Ambassador on this activation, you'll help create a welcoming, alcohol free lounge experience where festival goers can take a break, recharge, and connect. This gig is a great fit for someone who is warm, personable, and comfortable holding space for genuine conversations.
You'll be the face of 1 Million Strong on-site, greeting guests, sharing what the initiative is all about, and making sure everyone who visits the space feels welcomed, respected, and supported.
Event Location: Highland Festival Grounds at Kentucky Exposition Center
Event Address: 1016 Phillips Ln, Louisville, KY 40209
Dates and Times:
Virtual Training, TBD (30 minutes)
September 17, 10:30AM to 8:00PM
September 18, 10:30AM to 8:00PM
September 19, 10:30AM to 8:00PM
September 20, 10:30AM to 8:00PM
Pay: $32.00/hr
Parking: Up to $35.00 per day
Gig Scope
As a Brand Ambassador on this activation, you'll be welcoming guests into the 1 Million Strong space and educating them on the initiative and its mission. You'll offer a genuinely sober, judgment free experience, and if a guest feels comfortable opening up about their own story, you'll be a warm and supportive presence to listen (this is not a counseling or clinical role, simply a friendly ear). You'll help distribute swag and giveaway items, support light crowd flow and line management at the space, and work closely with the on-site team to make sure every guest has a positive experience with the brand.
Ideal Candidate
Warm, empathetic, and genuinely comfortable connecting with strangers
Excellent listener with a calm, non-judgmental presence
High energy, personable, and professional
Comfortable in a festival environment and able to stay composed in a high-traffic setting
Previous brand ambassador or event experience is a plus (but not required)
Passion for wellness, community, or the recovery space is a big bonus
Why You'll Love This Gig
Be part of a nationally recognized festival lineup at Louder Than Life
Represent a brand with real purpose and meaningful community impact
Connect with fans in an authentic, feel-good environment
Great opportunity for BAs who want event experience with heart
This is a 1099 independent contractor opportunity. Brand Besties does not withhold taxes or provide benefits. Contractors are responsible for their own tax obligations.