Gig Overview
Get ready for an elevated outdoor experience at one of San Diego’s most iconic venues. Brand Besties is booking Brand Ambassadors for a multi-date sampling activation featuring a California-made bitter aperitif, a sophisticated sip crafted from locally sourced white wine and neutral grape spirits. This is a premium brand with a premium setting, and we’re looking for people who can match that energy.
You’ll be on the ground at The Rady Shell at Jacobs Park, one of San Diego’s premier outdoor concert venues, connecting with guests during live performances. Your role is all about creating genuine, memorable moments: sparking curiosity about the brand, encouraging guests to try something new, and making sure every interaction feels warm, fun, and effortless.
This activation runs across four dates from June through September, and we’re looking for Brand Ambassadors who are available for all four. If you thrive in high-energy, crowd-forward environments and love the idea of introducing people to a standout craft beverage at a stunning venue, this one’s for you.
Event Details
Event Location: The Rady Shell at Jacobs Park
Event Address: 222 Marina Park Way, San Diego, CA 92101
Dates and Times:
June 21: 4:30 PM to 8:30 PM
August 1: 5:00 PM to 9:00 PM
August 18: 5:00 PM to 9:00 PM
September 22: 5:00 PM to 9:00 PM
Pay: $28.00/hr
Parking: $35.00 parking reimbursement(with receipt) per event day
Gig Scope
As a Brand Ambassador on this activation, you’ll be out on the floor engaging concertgoers and introducing them to a beautifully crafted California aperitif. You’ll work alongside the bartender to facilitate smooth sampling, directing guests who are interested in trying the product and keeping energy and foot traffic flowing through the footprint. Your primary focus is connection, striking up genuine conversations, sharing the story behind the brand, and creating a welcoming atmosphere that makes guests want to linger.
You’ll also support crowd flow and line management as needed, keeping the sampling experience organized and enjoyable for everyone. Throughout each event, you’ll collaborate closely with the on-site team and your fellow Brand Ambassador to ensure the activation runs smoothly from start to finish. Setup and light breakdown assistance may be needed before and after each activation.
Ideal Candidate
Outgoing, confident, and genuinely comfortable in high-energy crowd environments like concerts, festivals, and lively events are your element
Excellent conversational skills with the ability to engage guests of all kinds warmly and naturally
Previous experience in brand activations, sampling programs, or event-based work is a plus (but not required)
Comfortable on your feet for a 4-hour activation in an outdoor venue setting
Reliable and available for all four event dates (June 21, August 1, August 18, and September 22)
Must be 21 or older (sampling activation involving alcohol)
Punctual, professional, and a true team player
Why You’ll Love This Gig
You’ll be working at The Rady Shell — one of San Diego’s most beautiful and sought-after outdoor concert venues
This is a multi-date activation, so you’ll build a real connection with the brand and the team
High-energy, lively crowd — every event is a great atmosphere to work in
Evening schedules and competitive pay at $28.00/hr
This is a 1099 independent contractor opportunity. Brand Besties does not withhold taxes or provide benefits. Contractors are responsible for their own tax obligations.