Brand Besties

Gig Overview: We’re seeking a charismatic, high-energy Mascot / Brand Character to be the heartbeat of the Mini Factory Town activation for -196 Vodka at the South Beach Food & Wine Festival. This role is all about personality, presence, and performance. You will embody a “Mad Scientist” character, bringing curiosity, excitement, and controlled chaos to the activation while keeping guests engaged, smiling, and eager to participate. If you love performing, interacting with crowds, and fully committing to a character, this is your moment to steal the show. The Mascot will move throughout the activation space acting as a living brand moment. You’ll energize guests, encourage participation, hand out -196 cans where permitted, and create memorable interactions through character-driven engagement. This role is highly visible and central to the success of the activation, requiring strong crowd awareness, improvisation skills, and the ability to maintain character while supporting smooth guest flow and safety. Event Location: Lowes Hotel Event Address: 1601 Collins Ave, Miami Beach, FL 33139 Date & Time: February 19, 9:00PM - 1:00AM Pay: $35.00/hr Parking: Up to $30.00 per day with proof of receipt. Key Responsibilities Fully embody the Mad Scientist character throughout the event Act as the primary brand personality and visual focal point of the activation Move dynamically throughout the activation space to attract attention and drive excitement Hand out -196 cans to guests in accordance with event rules and brand guidelines Encourage guests to participate in the various activation elements Take photos with guests and proactively create photo-worthy moments Interact with guests in a playful, engaging, and on-brand manner while staying in character Elevate the immersive experience through expressive movement, gestures, and improvisation Maintain awareness of guest flow, spacing, and safety at all times Work closely with promo staff and on-site leads to ensure smooth operations Performance & Engagement Expectations Bring high energy without overwhelming guests or disrupting flow Read the crowd and adapt interactions to different personalities and comfort levels Be approachable, friendly, and inclusive to all guests Create memorable moments that guests want to share and talk about Maintain professionalism while delivering an entertaining performance Ideal Candidate Background in mascot work, character performance, acting, or experiential marketing preferred Comfortable performing in costume and engaging with large crowds Strong non-verbal communication skills and expressive body language Confident, outgoing, and able to improvise in real time Physically able to move, gesture, and stay active for extended periods Reliable, punctual, and team-oriented Able to take direction while also independently driving engagement