Brewco Marketing Group

JOB DESCRIPTION: Area Manager Nature of the position Management position leading the deployment of in-market programs and platform building (venues and events) under the direction of the Program Director and Program Manager. Main missions and purposes of the position Provides a conduit for communication between the in-market staff and the Program Director and Program Manager; Leads in planning for success with a local perspective. Drives the critical strategic commercial projects in a market; Builds strong, flexible teams and manages their execution and efficiency; Communicates effectively with team members and leadership; implements visual merchandising; Works with Leadership on events contracting, activation, and relationship building. Missions and activities MISSION: Develops and maintains communication with the Program Director and Program Manager: - Provides program and platform progress, challenges, and achievements to Program Director and Program Manager. - Directs questions and concerns about program operations to the Program Director and Program Manager. - Conducts monthly meetings with direct reports. MISSION: Collaborate with the Program Director, Program Manager, and staff to assure a high-quality execution of the established strategic plan for Brand Retail & Events. This involves setting clear goals and establishing a roadmap for successful implementation: - Works closely with various stakeholders to allocate necessary resources for program implementation at the local level. - Regularly reviews Key Performance Indicators (KPIs) with the team, assesses upcoming targets, and takes necessary actions to optimize team performance. - Recruits and builds an effective field team, ensuring high motivation and low turnover. - Briefs the team on brand and channel priorities, oversees day-to-day program execution, makes necessary adjustments, and provides feedback and field training to enhance consumer engagement quality. - Implements and supports safety and security protocols. - Plays a crucial role in fostering a culture of feedback and coaching within the team. - Regularly provides constructive feedback to team members to help them grow and improve their performance. MISSION: Manages the execution of program activities: - Ensures that program activities align with the established objectives and timelines. - Activates personal network to identify new opportunities to enter communities. - Supports leadership in fostering local relationships and providing networking leads together with negotiations and relationship building. - Sources Venues and Event locations on behalf of leadership, makes introductions, and closes out opportunities. - Assists the Program Manager with warehousing. - Prospects and visits market sites with staff. - Supports implementation of Company’s Workforce Management Tools to create schedules, engages in communication, and reviews time and attendance for payroll purposes, supports hiring process. - Follows Company Standard Operating Procedures and Retail Operations Guidebook MISSION: Establishes logistics mechanisms to support program delivery. - Communicates logistical needs for warehousing in-take and out-take. - Manages in-market deliveries of assets ensuring on-time and appropriate deliveries to retail or event fronts in the region. Complexities of the position Multi-level communications. - Manages the communications up and down the chain of command Works with local and state governmental agencies Position Profile The Area Manager must know the following: - Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption. - Guidelines on the marketing of legal aged nicotine consumers. - Effective communication techniques - Appropriate time management principles - Understanding of logistical operations The essential competencies (or soft skills) of an Area Manager are: - Leadership - Communication - Networking and negotiation - People management - PMO skills, - Cultural, - Competence, - Collaboration and teamwork, - Time management, - Adaptability, - Problem-solving, - Decision-making - Relationship building Education: - Bachelor’s degree in marketing, Management, or related field. - Work experience: Minimum 8+ years of experience working in relevant marketing field (brand, consumer activation, field marketing) - Minimum 2 years’ experience in managerial position.