Brand Ambassador – CVT Soft Serve Ice Cream
4-Week Costco Roadshow | Northern California | $30/hour
Program Snapshot
• *4-week paid Costco Roadshow program
• $30/hour
• Approved mileage reimbursement
• Northern California Costco’s
• *Wednesday evening setup; Roadshow Thursday–Sunday
• Weekend availability required
• *Travel between markets may be required
CVT Soft Serve Ice Cream is seeking an experienced and outgoing Brand Ambassador to support a four-week Costco Roadshow program across Northern California.
As an onsite representative for CVT, the Brand Ambassador will actively engage with customers, support Costco/CDS samplers, drive product trial and sales, and ensure a consistent, high-quality brand experience.
Reporting to the onsite Team Lead, this role is ideal for a strong salesperson who thrives in fast-paced retail environments.
Roadshow Schedule
*Setup Wednesday Evening | Roadshow Thursday–Sunday | Breakdown Sunday Evening
• September 2-6: San Jose, CA
• September 9-13: Folsom, CA
• September 16-20: Folsom, CA
• September 23-27: NorCal location TBD
Roadshow Hours
Typically open to close, with mandatory rest and breaks in-between
• Wednesday – Setup – 7:45pm-10pm
• Thursday – Show Day – 8am-8:30pm
• Friday – Show Day – 8am-8:30pm
• Saturday – Show Day – 8am-7pm
• Sunday – Show Day & Breakdown – 8am-8pm
About You
You are:
• Outgoing, high-energy, and confident engaging with customers
• A strong salesperson motivated by achieving sales goals
• Hardworking and comfortable in fast-paced, goal-driven environments
• Self-motivated, organized, dependable
• Flexible and able to adapt to changing onsite needs
• Passionate about food, customer experience, and representing a growing brand
• Excited about CVT Soft Serve Ice Cream and able to authentically represent the product
Key Responsibilities
• Brand Representation & Sales: Serve as an onsite representative for CVT, educating Costco members about the product, encouraging trial, answering questions, and converting customer interest and sampling into sales.
• Engage & Execute: Represents CVT Soft Serve on the Costco sales floor, engaging members, educating them about the product, supporting Costco/CDS samplers, answering questions, and converting product trial into purchase.
• Field Support: Assist Team Lead in set-up and breakdown of roadshow materials, equipment, signage, and other program assets throughout show.
• Customer Insights & Reporting: Gather customer feedback, frequently asked questions, objections, and other relevant observations and share with Team Lead. Share photos, staffing notes, operational feedback, and recommendations to Team Lead in a timely manner.
• Costco Relationships: Maintain positive and professional relationships with Costco management, employees, CDS sampling teams, and other onsite partners.
Qualifications
• Experience in retail sales, experiential marketing, field marketing, event management, hospitality, or a similar customer-facing role
• Previous brand ambassador experience preferred
• Strong sales ability and confidence engaging customers and driving purchase decisions
• Strong communication and problem-solving skills
• Comfortable working extended retail shifts and consecutive roadshow days
• Ability to travel to Northern California location for all your shifts
Requirements
• Reliable transportation and valid driver's license
• Availability for all scheduled roadshow dates
• Ability to lift and carry up to 40 lbs.
• Ability to stand and actively engage customers for extended periods, up to a full shift
Compensation & Travel
• $30/hour
• Weekly hours vary based on the roadshow schedule
• Paid training provided
• Approved mileage reimbursement for eligible travel
• CVT products, merchandise, and team perks as available