CVT Soft Serve Ice Cream

Team Lead – CVT Soft Serve Ice Cream 4-Week Costco Roadshow | Northern California | $38/hour Program Snapshot • 4-week paid Costco Roadshow program • $38/hour • Approved mileage and non-local travel reimbursement • Northern California Costco locations • Wednesday evening setup; Roadshow Thursday–Sunday • Weekend availability required • Travel between markets required* CVT Soft Serve Ice Cream is seeking an experienced, outgoing, and highly organized Team Lead to support a four-week Costco Roadshow program across Northern California. As the primary onsite representative for CVT, the Team Lead will oversee day-to-day roadshow execution, lead and support Brand Ambassadors, engage Costco members, drive product trial and sales, and ensure a consistent, high-quality brand experience at each location. Reporting to CVT Program Management, this role is ideal for a strong salesperson and team leader who thrives in fast-paced retail environments, enjoys engaging with customers, and can independently manage the operational details of a traveling roadshow program. Roadshow Schedule Setup Wednesday Evening | Roadshow Thursday–Sunday | Breakdown Sunday Evening • September 2–6: San Jose, CA • September 9–13: San Francisco, CA • September 16–20: Folsom, CA • September 23–27: TBD Northern California Location Roadshow Hours • Wednesday – Setup – 7:45pm-10pm • Thursday – Show Day – 8am-8:30pm • Friday – Show Day – 8am-8:30pm • Saturday – Show Day – 8am-7pm • Sunday – Show Day & Breakdown – 8am-8pm About You You are: • Outgoing, high-energy, and confident engaging with customers • A strong salesperson motivated by achieving sales goals • Hardworking and comfortable in fast-paced, goal-driven environments • A natural leader who can motivate and support a field team • Self-motivated, organized, dependable, and able to work independently • Flexible and able to adapt to changing onsite needs • Passionate about food, customer experience, and representing a growing brand • Excited about CVT Soft Serve Ice Cream and able to authentically represent the product Key Responsibilities • Brand Representation & Sales: Serve as the primary onsite representative for CVT, educating Costco members about the product, encouraging trial, answering questions, and converting customer interest and sampling into sales. • Team Leadership: Lead, support, and motivate CVT Brand Ambassadors while working alongside Costco/CDS samplers to maintain an energetic, professional, and sales-focused environment. • Roadshow Operations: Oversee daily roadshow execution, including Wednesday setup, Sunday breakdown, branded displays, signage, product presentation, and the overall appearance of the activation area. • Toolkit & Materials Management: Maintain possession of and responsibility for CVT roadshow materials, equipment, signage, wearables, and other program assets throughout the four-week program and while traveling between markets. • Customer Insights & Reporting: Gather customer feedback, frequently asked questions, objections, and other relevant observations. Complete timely roadshow recaps including sales performance, photos, staffing notes, operational feedback, and recommendations. • Costco Relationships: Maintain positive and professional relationships with Costco management, employees, CDS sampling teams, and other onsite partners. Qualifications • Experience in retail sales, experiential marketing, field marketing, event management, hospitality, or a similar customer-facing role • Previous team lead, supervisory, or field management experience preferred • Strong sales ability and confidence engaging customers and driving purchase decisions • Strong communication, organizational, and problem-solving skills • Comfortable working extended retail shifts and consecutive roadshow days • Ability to travel between Northern California markets for the duration of the program Requirements • Reliable transportation and valid driver's license • Availability for all scheduled roadshow dates • Ability to lift and carry up to 40 lbs. • Ability to stand and actively engage customers for extended periods, up to a full shift • Ability to transport and handle roadshow materials and equipment Compensation & Travel • $38/hour • Weekly hours vary based on the roadshow schedule • Paid training provided • Approved mileage reimbursement for eligible travel • Approved non-local travel expenses, including lodging and other authorized travel costs, covered in accordance with CVT program guidelines • CVT products, merchandise, and team perks as available