Ignite Productions

** Looking for someone local to Indio/Coachella Valley ** We are currently hiring a high-energy, experienced Lead Brand Ambassador to oversee a guerrilla sampling activation for a leading zero-proof beverage brand during Coachella Music & Arts Festival. This role will be responsible for managing daily execution, logistics, and supporting a team of Brand Ambassadors in the field. You will meet at a designated location, coordinate product load-in, and travel together as a team to execute the activation in festival-adjacent areas. This role is ideal for someone who thrives in fast-paced environments, can take initiative, and is comfortable leading on-the-ground operations. Brand Represented • Premium Non-Alcoholic Beverage (Zero-Proof Hard Seltzer Alternative) Pay Rate • $35/hr Shift Details • Thursday, April 9th (TBD) • Friday, April 10th 11:00 AM – 6:00 PM • Saturday, April 11th 11:00 AM – 6:00 PM • Sunday, April 12th 11:00 AM – 6:00 PM • Friday, April 17th 11:00 AM - 6:00 PM • Saturday, April 18th 11:00 AM - 6:00 PM • Sunday, April 19th 11:00 AM - 6:00 PM • Monday, April 20th (TBD) • Lead will arrive early each day for prep and setup ⸻ Role Overview The Lead Brand Ambassador will execute and oversee a guerrilla-style sampling activation, distributing non-alcoholic beverage products throughout high-traffic festival-adjacent areas (outside of official festival grounds). This is a fully mobile role — not a stationary setup. The Lead will manage inventory, ensure the team is aligned, and help drive overall performance while actively engaging with consumers. ⸻ Key Responsibilities • Lead and support a team of Brand Ambassadors in the field • Execute guerrilla sampling in high-traffic, festival-adjacent areas (street-level marketing) • Oversee product inventory, distribution, and restocking throughout each shift • Arrive early daily to pick up ice and prep product before team arrival • Ensure team hits sampling targets and maintains energy/engagement standards • Proactively engage consumers and model best practices for the team • Capture photos and video content during activation (as directed) • Provide post-shift recaps and report key insights/feedback • Maintain professionalism and represent the brand at a high level ⸻ Additional Logistics Responsibilities • Pick up van on 4/09 • Pick up (2) pallets of product on 4/09 • Transport and drop off van on 4/09 • Safely store and manage product inventory throughout activation • Park van after each shift • Return van on 4/20 ⸻ Ideal Candidate • Previous Lead BA, Team Lead, or Field Manager experience required • Highly organized and comfortable managing logistics and inventory • Outgoing, confident, and comfortable approaching strangers • Physically able to be on feet and walking for extended periofs • Comfortable driving a cargo van and handling product transport • Must be adaptable and ready to move with the flow of a live event environment ⸻ Additional Notes • This is a fast-paced, high-energy environment tied to Coachella weekend • Activation takes place outside of official festival grounds in surrounding high-traffic areas • Dress code and branding details will be provided prior to shift • Candidates will be pre-screened prior to final selection