Ignite Productions

We are currently hiring high-energy, outgoing Brand Ambassadors to support a guerrilla sampling activation for a leading non-alcoholic beverage brand during Coachella Music & Arts Festival. You will be meeting at the company’s storage location, load up product, and travel over together as a team to execute the activation in festival-adjacent areas. This role is ideal for individuals who thrive in fast-paced, high-traffic environments and enjoy engaging directly with consumers while on the move. Brand Represented • Premium Non-Alcoholic Beverage (Zero-Proof Hard Seltzer Alternative) Pay Rate • $28/hr Shift Details • Friday, April 17th • Saturday, April 18th • Sunday, April 19th • 12:00 PM – 6:00 PM daily • 6-hour guerrilla sampling shifts each day ⸻ Role Overview Brand Ambassadors will execute a guerrilla-style sampling activation, distributing non-alcoholic beverage products throughout high-traffic festival-adjacent areas. This is a fully mobile role — not a stationary table setup. Ambassadors will be on their feet, walking routes, engaging with consumers, and carrying backpacks stocked with product. We are looking for confident, energetic individuals who can naturally approach people, create excitement, and represent the brand with enthusiasm. ⸻ Key Responsibilities • Distribute product samples in high-traffic, festival-adjacent areas (street-level guerrilla marketing) • Proactively engage consumers and spark organic interactions • Carry and manage backpack inventory throughout the shift • Move continuously through assigned zones (this is an active, on-your-feet role) • Hit sampling targets and fully distribute product by end of shift • Capture photos and video content during activation (as directed) • Represent the brand with high energy, professionalism, and positivity • Provide basic post-shift feedback and recap ⸻ Ideal Candidate • Outgoing, energetic, and comfortable approaching strangers • Physically able to be on feet and walking for extended periods • Reliable, punctual, and able to work independently and as part of a team • Comfortable carrying a backpack filled with product • Event or street team / guerrilla marketing experience is a plus • Social, engaging personality — able to create quick, memorable interactions • Comfortable capturing content on a smartphone for social use • Must be adaptable and ready to move with the flow of the event environment ⸻ Additional Notes • This is a fast-paced, high-energy environment tied to Coachella weekend • Dress code and branding details will be provided prior to shift • Candidates will be pre-screened prior to final selection Brand Ambassador