Modern Standards

Midwest Juicery Community Marketing Coordinator FT/Salary Position Field Marketing • Community • Social • UGC • Retail Support Position Summary The Community Marketing Coordinator is a key connector between Midwest Juicery, our consumers, our retail partners, and the communities where we show up. This role blends field marketing, social media, creator outreach, retail support, and grassroots business development to help drive awareness, trial, engagement, and sell-through. Every day will look a little different. The right person is highly organized, outgoing, resourceful, and comfortable switching gears quickly. One day may include filming social content and coordinating UGC partners; the next may include, taking samples to a local studio or business, checking retail execution, and recapping results for the team. Key Responsibilities Community, Social & UGC • Own and maintain the social content calendar across priority channels, with a consistent Midwest Juicery look, voice, and point of view. • Ideate, capture, edit, schedule, and publish engaging social content, including Reels, Stories, short-form video, and static content. • Actively engage with the community by responding to comments, identifying relevant conversations, and helping build meaningful two-way relationships with consumers. • Prospect, negotiate, coordinate, and secure a minimum of 20 active UGC/creator partnerships per month, with a focus on quality content, brand fit, and reusable assets. • Track creator outreach, deliverables, usage rights, content performance, and the growing UGC asset library. Field Marketing & Community Activations • Support and execute hands-on demo support when needed. • Help execute local events, pop-ups, sampling programs, partnerships, and community activations that put Midwest Juicery directly in front of target consumers. • Manage nationwide Brand Ambassador program including training, onboarding new preps, scheduling with stores, tracking execution through store recaps and monthly recaps. • Recap and track field activity, including samples distributed, consumer interactions, units sold where available, store feedback, photos, issues, and key learnings. • Coordinate and maintain field materials including signage, POS, merchandise, coolers, sample kits, and other activation needs. Product Seeding, Partnerships & Local Business Development • Identify high-fit local businesses, studios, offices, wellness partners, community organizations, events, and other opportunities for product drops and sampling. • Coordinate and execute product drops designed to build awareness, generate trial, create local relationships, and uncover potential new business or partnership opportunities. • Track product drops and follow up on promising leads, partnerships, content opportunities, and potential wholesale introductions. Retail & Sales Support • Support priority retail accounts with store visits, shelf checks, product availability, merchandising feedback, and local execution needs. • Help sales and marketing teams with new item launches, retailer activations, promotional periods, and market-level support. • Identify local opportunities for new business development. • Support sales’ efforts of new business development. • Flag out-of-stocks, merchandising issues, competitive activity, consumer feedback, and other field insights that can help improve retail performance. • Assist with sales decks, product sheets, market recaps, retailer meeting prep, and other sales support as needed.