NYC Field Activation Manager / Brand Ambassador Team Lead - Recover 180 Organic Sports Hydration
Recover 180 is seeking an **NYC Market Activation Manager / Team Lead** to help build and lead our local Brand Ambassador team.
This role is ideal for someone with experience in **field marketing, experiential marketing, or street team leadership** who wants to run activations, manage events, and help grow a national organic sports hydration brand in the NYC market.
What You’ll Do:
* Source and secure **fitness, sports, and lifestyle activations** throughout NYC and surrounding areas
* Lead **on-site sampling activations and brand events**
* Coordinate with event organizers, retail partners, and venues to ensure strong brand presence
* Execute occasional **in-store demos and retail sampling**
* Prepare activation kits, vehicles, and product for events
* **Lead and manage a team of 10 BA's**
* Maintain BA availability and coordinate staffing
* Manage local storage unit inventory to ensure **product and assets stay organized and stocked**
Activation Locations May Include:
* Gyms and fitness studios
* Running clubs and endurance events
* College campuses
* Retail demos and grocery sampling events
* Street team activations
* Festivals, sporting events, and lifestyle events across NYC
Ideal Candidate:
* Previous experience as a **Field Marketing Team Lead, Activation Manager, or BA Manager**
* Experience **managing Brand Ambassador teams or street teams**
* Background in **field marketing** (in-store demos, street sampling, event activations)
* Strong knowledge of **NYC's key neighborhoods, gyms, events, and cultural hubs**
* Must live in the **NYC area**
* Experience working in **CPG (consumer packaged goods)** preferred
* Valid driver’s license with a clean driving record
* Strong communication and leadership skills
* Ability to lift **40 lbs**
Schedule Requirements:
Weekend availability is required!
*occasional weekday shifts.
* ** 20 hours per week**
* You will represent **Recover 180**, but employment will be through **Herd Pay (Trusted Herd’s platform)**
* Reports to **Recover 180's National Field Marketing Manager**
Required Skills in addition to a positive attitude:
* Product Specialist
* Brand Ambassador Management
* Driver’s License/clean driving record
* Event Set-Up & Breakdown / Activation Operations