BA mission:
• Help consumers discover a ‘refreshingly different’ beverage by increasing trial and awareness for RINGA® holistic hydration in defined territory.
• Build and maintain relationships with local distributors, event contacts, consumers and store personnel to maximize brand potential and increase availability of RINGA® in the natural, organic, and on/off premise channels.
BA core responsibilities:
• 10% marketing focus (managed & supported events)
• 90% sales focus (in-store product demos, merchandising & up-selling accounts)
• Communicate product information with confidence and knowledge to educate and engage consumers in positive and memorable experiences around the brand
• Schedule and complete weekly demos, events, and sales calls
• Merchandise and place shippers, coolers, racks, and other POS
• Identify and communicate opportunities in influencer accounts (as defined)
• Communicate successes, competition trends, deals, product introductions, potential accounts, resets and demo opportunities via weekly recaps
• Report to and communicate with RINGA® founder
• Embrace & understand RINGA® products and mission with passion and an infectiously optimistic and positive attitude, helping to turn consumers into brand advocates and evangelists.
BA core requirements
• Marketing, events, and promotional background. Sales experience a plus.
• Ability to lift 20+ lbs, load, set up, execute and tear down promotional items
• Must have daily access to a computer with printer, working internet connection, cell phone, reliable transportation, valid driver’s license and e-mail account
• Must be able and willing to work a variety of shifts including but not limited to nights, weekends and holidays
Key skills
• Strong organizational, planning, networking and relationship building skills; collaborative, cross-functional team skills, resourcefulness, ability to creatively solve problems, excellent communication and public speaking skills
• Knowledge of the local market, key regional accounts, marketing and event contacts, current events, and surrounding areas
• Must be a self-starter, be punctual and reliable and can excel in an entrepreneurial environment
• Active on social media with working knowledge of major platforms (Instagram, TikTok, etc)