SoHo Experiential

OBJECTIVE: • Drive trial and consideration of the Aperol Spritz while expanding the “Spritz Occasion” encouraging consumers to enjoy it anytime, anywhere. • Shift the perception of the Aperol Spritz from a daytime summer cocktail to a relevant, year-round choice through strategic menu placement, high-visibility activations, and immersive liquid-to-lips sampling. • Build brand awareness and affinity through engaging consumer experience and activations. • Increase conversion rates by inspiring “try, then buy” behavior among consumers. A traditional on-premise sampling features two branded specialists engaging directly with patrons. They circulate the venue to sample the product or cocktail, share giveaways, take photos, and encourage purchase, creating an educational and memorable brand experience. Aperol is bringing the Aperitivo occasion to various summer-filled spaces through sampling activations that encourage consumers to enjoy a perfect Spritz. Through liquid-to-lips sampling we will highlight why the Aperol Spritz is the perfect cocktail to unwind with and enjoy this summer. Consumers will learn about the history of the brand and what gives Aperol its signature taste and color through lively engagement tactics and traditional liquid-to-lips sampling. HOW IT WORKS: Promotional staff will provide an account training using the P.A.S.S method and will collaborate with bartenders to batch the Aperol Spritz cocktails for sampling. Promo staff will circulate the venue educating consumers on the brand and Spritz occasion. They will hand out complimentary samples, distribute thematic POS and capture consumer photos. PROGRAM OVERVIEW: • Staff: 2 Promo Staff • Event Length: 2 hours • Product Spend: Up to $500 (inclusive of 20% tax and tip)* BLUEPRINT FOR SUCCESS: • Account Segmentation: Casual Dining, Upscale Neighborhood Bars, Accounts with outdoor seating highly preferred • Target Consumer: Aspirational Social Connectors, 25-35YO • Consumer Engagement Goal: Consumers Sampled = 50 - 100; Consumer Impressions = 75 - 125