The Hype! Agency

## JOB DESCRIPTION A popular spicy tequila brand is bringing its bold, spicy flavor to life! We’re looking for confident, polished, and engaging **Lead Brand Ambassadors** to represent a popular spicy tequila brand through exciting off-premise sampling activations across Massachusetts and Rhode Island. Lead Brand Ambassadors will step into the role of “mixologist,” bringing the brand story to life, educating consumers on featured cocktails, creating memorable interactions, and encouraging bottle purchases through engaging product education and premium giveaways. STAFFING NEEDS **Off-Premise:** 1 Lead Brand Ambassador per activation WE'RE LOOKING FOR BAs WHO ARE: - Outgoing, polished, and highly engaging - Comfortable representing a premium spirits brand - 21+ years old - Experienced with liquor sampling, spirits, or beverage activations - Currently TIPS certified or hold an equivalent responsible alcohol service certification - Confident discussing cocktails, recipes, and spirits - Comfortable educating consumers and driving purchase - Professional, reliable, and able to create a fun but elevated consumer experience - Able to pass a clean, relevant background check LEAD BRAND AMBASSADOR RESPONSIBILITIES The Lead BA will serve as the onsite mixologist and primary brand representative, taking ownership of the activation from setup through breakdown. - Serve as the primary onsite contact and take full ownership of the activation - Arrive on time, prepared, and knowledgeable about the brand, featured serves, promotional offers, and activation goals - Set up and maintain a clean, organized, and visually appealing branded footprint - Act as a “mixologist” by confidently introducing and educating consumers on featured cocktails, including a **Spicy Margarita** and **Spicy Espresso Pumpkin Martini** - Share recipe ingredients, preparation tips, serving suggestions, and the brand story - Engage consumers in a fun, approachable, and responsible manner - Encourage consumers to purchase a bottle of the featured tequila - Clearly explain the premium giveaway offer and distribute giveaways according to program guidelines and while supplies last - Monitor inventory, giveaway quantities, and activation materials throughout the shift - Independently manage consumer engagement, product education, giveaways, and reporting - Capture required event photos and complete all post-event reporting accurately - Immediately communicate venue, inventory, staffing, or consumer concerns to the Hype team - Maintain a professional appearance, positive energy, and responsible alcohol-marketing practices throughout the activation OFF-PREMISE MA & RI SCHEDULE **Thursday, October 22, 2026:** 5:00 PM–7:00 PM **Friday, October 23, 2026:** 2:00 PM–4:00 PM **Friday, October 23, 2026:** 5:00 PM–7:00 PM **Friday, October 23, 2026:** 8:00 PM–10:00 PM **Saturday, October 24, 2026:** 1:00 PM–3:00 PM **Saturday, October 24, 2026:** 4:00 PM–6:00 PM **Saturday, October 24, 2026:** 7:00 PM–9:00 PM **Thursday, October 29, 2026:** 2:00 PM–4:00 PM **Thursday, October 29, 2026:** 5:00 PM–7:00 PM **Thursday, October 29, 2026:** 8:00 PM–10:00 PM **Friday, October 30, 2026:** 2:00 PM–4:00 PM **Friday, October 30, 2026:** 5:00 PM–7:00 PM **Saturday, October 31, 2026:** 1:00 PM–3:00 PM **Saturday, October 31, 2026:** 4:00 PM–6:00 PM **Thursday, November 19, 2026:** 5:00 PM–7:00 PM **Friday, November 20, 2026:** 2:00 PM–4:00 PM **Friday, November 20, 2026:** 5:00 PM–7:00 PM **Saturday, November 21, 2026:** 1:00 PM–3:00 PM **Saturday, November 21, 2026:** 4:00 PM–6:00 PM **Sunday, November 22, 2026:** 5:00 PM–7:00 PM **Monday, November 23, 2026:** 5:00 PM–7:00 PM **Tuesday, November 24, 2026:** 5:00 PM–7:00 PM **Wednesday, November 25,