🍸✨ Brand Ambassadors Needed for Premium Ready-to-Drink Cocktail Sampling Events
We are seeking polished, engaging, and sales-minded Brand Ambassadors for a series of in-store sampling events taking place January through February at well-known specialty beverage retailers throughout Kentucky.
You will be representing a premium, plant-based ready-to-drink cocktail brand crafted with clean ingredients and sophisticated flavor profiles. This role is ideal for Brand Ambassadors who are confident discussing adult beverage trends, comfortable engaging shoppers in an evening and weekend retail environment, and skilled at converting trial into purchase.
📅 Event Details
Timing: January and February
Locations: Specialty beverage retailers throughout Kentucky
Shift Length: 3 hours per demo
Campaign Length: You do not need to be available every day from Jan. 2 through Feb. 28. The date range listed merely reflects the total duration of the campaign
Additional note: One demo per each store location, per month
Scheduling Options:
Thursday and/or Friday evenings
Daytime on Saturdays and/or Sundays
Frequency: One demo per location, per month
🎯 Role Responsibilities
Serve as a brand educator and product expert, communicating flavor profiles, ingredients, and usage occasions 🍸
Proactively engage shoppers and encourage sampling
Confidently close the interaction by asking for the sale 🛒
Set up, break down, and maintain a clean, professional sampling area
Work independently while representing the brand with confidence and polish
Complete on-site and post-demo reporting with photos via smartphone 📱
🧊 What You’ll Need to Bring
Brand Ambassadors are responsible for supplying the following:
4’ table
Black tablecloth
Ice bucket
Food-safe gloves*
Sample-sized drink cups*
*Gloves and cups will be reimbursed.
Sample product will be shipped directly to Brand Ambassadors for use at demos. In rare cases due to shipping delays or issues, Brand Ambassadors may be asked to purchase sample product in-store and submit receipts for reimbursement per provided guidelines.
✅ Requirements
Previous Brand Ambassador, demo, or adult beverage sampling experience preferred
Comfortable discussing alcohol products and responsible consumption
Reliable transportation 🚗
Smartphone proficiency for reporting and photos 📸
Professional appearance and strong communication skills
Must be comfortable working independently in a retail environment
💪 Physical Requirements
Ability to stand for up to 3 hours, unassisted
Ability to lift and carry up to 25 lbs (table, supplies, ice, or product)
Ability to perform repetitive motions related to pouring and serving samples
Ability to work in a fast-paced retail environment
💰 Compensation
$30/hour
1099 Independent Contractor
Payment issued within 14 days of receiving a complete and valid demo report
Paid via direct deposit or check by mail (Brand Ambassador’s choice)
📝 How to Apply
All candidates must apply via TrustedHerd.
To be considered a serious candidate, applicants must include one or more of the following:
A fully completed TrustedHerd profile, and/or
A Brand Ambassador–centric resume attached to their application
Additionally, recent, actual, and work-appropriate photos are required. Applications missing these elements may not be considered.
⭐ About Brand Ambassador Consultants
Brand Ambassador Consultants is a fractional field marketing agency specializing in retail activation for better-for-you food, beverage, and wellness brands. We partner with emerging and established brands to deliver high-impact in-store experiences that drive awareness, trial, and—most importantly—sales. Our Brand Ambassadors are trained professionals who serve as trusted extensions of the brands they represent.