Job Title: Brand Ambassadors – SEA OTTER CLASSIC
Company: Brand Ambassador Consultants
Pay: $30/hour
Classification: 1099 Independent Contractor
Positions Available: 2
Position Overview
Brand Ambassador Consultants is seeking two experienced, friendly, and outgoing Brand Ambassadors to represent a rapidly growing better-for-you functional soda brand at one of the largest cycling and outdoor festivals in the United States.
The brand is known for its gut-friendly sodas made with plant fiber, botanicals, and prebiotics, offering a healthier alternative to traditional soft drinks while still delivering nostalgic soda flavors people love.
Brand Ambassadors will be responsible for sampling, education, and guest engagement while helping create a positive and energetic brand presence throughout the event.
This is a high-energy outdoor environment with thousands of attendees, so we are looking for candidates who are comfortable interacting with large crowds and enthusiastically introducing guests to the product.
Event Details
Event: Major Sea Otter Classic
Location:
WeatherTech Laguna Seca Raceway
1021 Monterey Salinas Highway
Salinas, CA 93908
Shift Schedule
April 16–18: 8:30 AM – 5:00 PM
April 19: 8:30 AM – 2:30 PM
⚠️ Preference will be given to candidates who can work all four days of the event.
Responsibilities
Assist with booth setup and breakdown
Offer free samples to event attendees
Engage and educate guests about the benefits of the brand’s functional soda products
Maintain an upbeat and welcoming presence
Work collaboratively with the brand team to keep samples cold and stocked
Assist with ice runs and product organization
Represent the brand in a professional and enthusiastic manner
Encourage guests to learn more about the brand and try multiple flavors
Requirements
Applicants should:
Have previous Brand Ambassador or event sampling experience
Be friendly, outgoing, and comfortable approaching guests
Be able to stand for extended periods
Be comfortable working in a busy outdoor event environment
Be reliable, punctual, and professional
Own and be able to operate a smartphone for communication and reporting
Compensation
$30 per hour
1099 Independent Contractor status
Payment issued within 14 days after the event upon submission of a valid event report
Pay issued via direct deposit or mailed check (your choice)
Application Instructions
To be seriously considered, applicants must:
Have a fully completed TrustedHerd profile OR attach a resume
Include recent, BA-centric photos in your TrustedHerd profile
Ensure your location settings are accurate and up to date
Candidates who appear too far from the event location in TrustedHerd’s system may not appear in our candidate pool.
Please note that due to the high volume of applications, we may only be able to respond to candidates whose experience closely matches the needs of this activation.
About Brand Ambassador Consultants
Brand Ambassador Consultants is a fractional field marketing agency specializing in retail demos, event activations, and experiential marketing for emerging consumer brands.
Our ambassadors represent some of the most exciting brands in the natural and better-for-you CPG space, helping them drive product trial, consumer education, and sales through engaging in-person experiences.
We pride ourselves on maintaining a network of professional, reliable, and high-performing Brand Ambassadors who help our brand partners succeed in the field.