🌿💧 Brand Ambassadors Needed for “Dry January” Beverage Sampling Events
We are seeking outgoing, engaging, and sales-minded Brand Ambassadors for a series of “Dry January” in-store sampling events running throughout January into early February at a specialty grocery retailer known for its health-forward, natural, and organic product assortment.
You will be representing a non-alcoholic, hop-infused sparkling water beverage designed to deliver the ritual and flavor experience of beer—without the alcohol. This is an ideal opportunity for Brand Ambassadors who enjoy educating shoppers, sharing lifestyle-driven product stories, and driving trial during a culturally relevant seasonal moment.
📅 Event Details
Timing: January through early February
Days: Saturdays and/or Sundays (you'll pick the dates -- also, just one demo per each store location)
Special Note: You do not need to be available to us exclusively from Jan. 3-Feb. 8. That is simply the timeframe in which we have been assigned to complete this program
Shift Length: 4 hours per demo
Channel: Natural / Specialty Grocery
Event Type: In-store beverage sampling
🎯 Role Responsibilities
Act as a brand educator and product specialist, clearly communicating flavor profiles, functional benefits, and ideal use occasions 💧
Proactively engage shoppers and encourage sampling
Confidently convert trial into purchase by asking for the sale 🛒
Set up, break down, and maintain your sampling area in a clean and professional manner
Complete on-site and post-demo reporting with photos via smartphone 📱
🧊 What You’ll Need to Bring
Brand Ambassadors are responsible for supplying the following:
4’ table
Black tablecloth
Ice bucket
Food-safe gloves*
Sample-sized drink cups*
*Gloves and cups will be reimbursed.
Brand Ambassadors will also need to purchase sample product in-store and submit receipts for reimbursement per provided guidelines.
✅ Requirements
Previous Brand Ambassador, demo, or customer-facing experience preferred
Comfortable discussing non-alcoholic beverage trends and lifestyle positioning
Reliable transportation 🚗
Smartphone proficiency for reporting and photos 📸
Professional appearance and strong communication skills
Must be comfortable working independently
💪 Physical Requirements
Ability to stand for up to 4 hours, unassisted
Ability to lift and carry up to 25 lbs (table, supplies, ice, product)
Ability to perform repetitive motions associated with pouring and serving samples
Ability to work in a busy retail environment
💰 Compensation
$30/hour
1099 Independent Contractor
Payment issued within 14 days of receiving a complete and valid demo report
Paid via direct deposit or check by mail (Brand Ambassador’s choice)
📝 How to Apply
Please ensure your application has either a Brand Ambassador-centric resume attached or you have a fully completed Trusted Herd profile. We also require recent, actual photos of all candidates.
If you are already in our network, there is no need to re-apply. Just email Sam Caplan directly.
⭐ About Brand Ambassador Consultants
Brand Ambassador Consultants is a fractional field marketing agency specializing in retail activation for better-for-you food, beverage, and wellness brands. We partner with emerging and established brands to drive awareness, trial, and—most importantly—sales inside key retail channels nationwide. Our Brand Ambassadors are trained professionals who serve as trusted extensions of the brands they represent.