Michele & Group, Inc.

Time: 9am-1pm • This is a high-profile, fast-paced event with frequent pouring and large crowds — be prepared to engage and manage high consumer volume. • Check in with management and identify yourself as representing Evan Williams. • Help set up the booth and product display. Help set out giveaways, place table clothes on tables, Set up bar areas with tasting cups and beverage bottles. • Begin handing out swag, taking photos, and encouraging sales. • BREAKDOWN: putting away sample cups and giveaways. Help clear the tables/booth area, keeping everything tidy and neat for the client. Key Responsibilities: ● Crowd Engagement: Build brand excitement by interacting with tailgate attendees, answering product-related questions, and encouraging participation in activities. ● ID Verification: Check guest IDs to ensure all participants of tastings are 21+ in compliance with legal requirements. ● Giveaway Distribution: Manage branded merchandise giveaways, ensuring fair and organized distribution. ● Game Oversight: Monitor and assist with yard games (e.g., cornhole) to ensure fun and safety. ● Brand Promotion: Be the on-site brand champion—share key messaging, promote social media handles, and boost overall awareness. ● Crowd Control: Assist in managing the fl ow of attendees around the activation zone to maintain a safe and engaging experience. ● Event Support: Help with event setup, breakdown, and inventory tracking as needed.