Michele & Group, Inc.

Time: 3:00pm- 11:00pm • Check in with management upon arrival. • Assist with booth set-up and keep the space professional. • Executives and senior leadership may be present. Stay polished, professional, and energetic at all times. • Expect large crowds, high-volume pouring, and quick movement. • Stay composed, proactive, and efficient. • Professionalism and consumer engagement are key. • Sample products, distribute swag, take photos, and encourage purchases. • If purchasing product, use agency credit card form and keep an itemized receipt with tip and total for recap. ❗️Event Goals • Increase brand awareness and product sales. • Be energetic, approachable, and inviting. • Use “Tanteo” often when engaging with consumers to reinforce brand recognition. • Share product knowledge confidently. 📸REQUIRED PHOTOS (minimum 5 photos): • The bar with your brands products • You with your tray and the product (NO SELFIES) • Anywhere that has product or signage of the brand • Consumers holding the product or swag if applicable ❗️Follow the Rules • Ask for ID - Anyone under the age of 30 should show their ID prior to sampling • Don’t over serve - Keep margarita samples to 0.5-1 oz and straight tequila samples to .25 oz. ❗️TIPS: If consumers comment on the price of our bottle being high, tell them that we are an ultra-premium, additive free, blanco tequila (infused with fresh peppers in our spicy infusions) priced very well for our category of tequilas and explain what our production process is like (traditional brick ovens, cooperative owned and operated distillery, etc). If consumers are afraid to try the spicy infusions, encourage them to try the jalapeno by explaining our blending process. Remember that we create two macerates, one flavorful with young peppers (no pith and seeds) and one spicy (aged with pith and seeds), which get blended together to create the perfect mildly spicy jalapeno tequila! Overall Standard • You represent both the brand and the agency. • Consistency, professionalism, and presentation are non-negotiable.